Blue Ribbon

Blue Ribbon Screen Printing & Embroidery is a local apparel company where I was tasked with leading graphic design efforts and reshaping the brand’s visual identity across social media to create a more cohesive and engaging presence.

Designs

Project Overview

Client

Blue Ribbon Screen Printing & Embroidery — a Texas-based custom apparel company specializing in screen printing and embroidery for local businesses and events.

Timeline

3-month rebrand project (Summer 2025), focused on refreshing both digital and in-store visuals.

My Role

Led the creative direction for the rebrand, designing new social media templates, updating the logo, and creating cohesive brand graphics for both online platforms and the physical shop.

Goal

To modernize Blue Ribbon’s visual identity, strengthen brand recognition, and increase social media engagement through a unified and professional look.

The Challenge

Blue Ribbon’s existing social media presence was functional but inconsistent, with mixed colors and typography. The goal was to create a cohesive digital identity that reflected their high-quality craftsmanship and approachable Texas personality.

The Creative Direction

For the creative direction, we wanted to preserve Blue Ribbon’s retro, homegrown feel while giving it a fresh, modern twist. We introduced a friendly illustrated T-shirt character to serve as a recognizable brand mascot, bringing personality and approachability to the visuals. The updated color palette features lighter shades of blue and yellow to reflect warmth, craftsmanship, and creativity. To balance the nostalgic tone with a clean, contemporary look, we chose Inter as the primary typeface—its modern, versatile style helps unify the new brand across digital and print platforms.

Social Media Rebrand

For the social media rebrand, I created a cohesive system of templates and graphics that brought consistency and energy to Blue Ribbon’s online presence. Each post design highlights the company’s craftsmanship while showcasing products like embroidered hats, custom T-shirts, and tote bags in a clean, eye-catching layout. The friendly T-shirt mascot and refreshed color palette helped make the brand feel more approachable and recognizable, giving Blue Ribbon a distinct voice across Instagram and Facebook.

Before

After

Results & Insights

Following the launch of the rebrand, Blue Ribbon saw a 39% increase in social media engagement within the first month and a 58% increase in website foot traffic, reflecting stronger brand recognition and audience connection. The refreshed visuals and consistent tone helped transform the company’s online presence into one that better matched the quality of its work.

Consistency across visual elements builds stronger brand trust and recognition.
A friendly, character-based brand identity encourages engagement and memorability.
Clean, modern design paired with nostalgic charm can appeal to both loyal customers and new audiences.
Data-driven content design leads to measurable business growth, not just visual improvement.

KEY TAKEAWAYS