StediMix

Developed STEDIMIX, an adaptive kitchen utensil promoting independence through ergonomic design and inclusive branding. Conducted full 5C analysis, created a visual mockup, and designed a cohesive social media launch campaign highlighting empowerment and accessibility.

Design

The Process

Research & Inisght Development

We began with a comprehensive 5C analysis (Customer, Company, Competitor, Collaboration, Context) to understand the assistive kitchen market. Through surveys, interviews, and focus groups, we identified a strong need for affordable, non-medical-looking tools that restore confidence and independence for users with limited hand mobility.

Product Concept & Design Strategy

Using those insights, we developed STEDIMIX — an adaptive stirring utensil that combines functionality with emotional appeal. We collaborated with the Texas A&M engineering team to design and prototype a fully functional utensil that addressed ergonomic needs and user comfort. Our goal was to create a tool that felt intuitive, balanced, and empowering without emphasizing disability.

Packaging & Promotional Design

We designed the product mockups, packaging, and visual identity, ensuring every element reflected warmth, simplicity, and inclusivity. The packaging emphasized lifestyle appeal over medical function, aligning with our mission to make assistive tools feel empowering and approachable.

Marketing & Launch Campaign

To bring the product to life, we created a social media launch campaign for Instagram that focused on empowerment, accessibility, and design innovation. The campaign used clean visuals and affirming messaging — like “From shake to steady” — to position STEDIMIX as both functional and inspiring.

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The Research

Our research began with a detailed 5C analysis supported by surveys and interviews targeting individuals with hand mobility challenges. The data revealed that arthritis and carpal tunnel were the most common conditions, while over half of participants expressed strong interest in an adaptive stirring tool. Most respondents preferred a price point between $50 and $150, confirming our mid-market positioning. Additionally, the majority favored online purchasing options, emphasizing the need for digital-first distribution. These insights guided the engineering collaboration and shaped our design priorities: accessibility, ergonomic comfort, and visual appeal that empowers rather than medicalizes.

Campaign & Product Design

We created a cohesive launch campaign and product design for STEDIMIX, combining soft gradients, warm tones, and minimalist visuals to reflect balance and independence. The Instagram launch grid showcased empowerment and accessibility through clean typography and emotional storytelling. Our product mockups mirrored the real prototype while emphasizing lifestyle appeal over medical function. Centered on the tagline “From shake to steady,” the campaign positioned STEDIMIX as a modern, human-centered tool that restores confidence through thoughtful design.