NibbleFish

NibbleFish is a playful and bold tuna brand I created as a personal challenge to push my branding skills in new directions. I designed multiple packaging concepts for different tuna flavors, developed a distinctive brand guide, crafted stationery, and created the logo. The visual identity features a custom mosaic-style pattern inspired by the brand’s abbreviation “NF,” which is used throughout the packaging for a cohesive look. A simple 2D fish illustration serves as the brand mascot, tying together the fun and approachable aesthetic. This project allowed me to explore a range of creative disciplines, including illustration, packaging design, branding strategy, and creative direction.