Rotten Mango

I reimagined the brand identity for the true crime YouTube channel Rotten Mango, drawing inspiration from my interest in the genre and the channel’s storytelling style. The goal was to elevate the existing brand into something more refined and cohesive while still staying true to its core identity.
The logo concept blends a mango form with a fingerprint pattern, symbolizing both the channel’s name and its focus on crime and investigation. In addition to the logo, I developed a full visual system including updated color palettes, typography, and brand imagery to create a more polished and recognizable presence across platforms.